GB News is beginning to show up in the bits of audience information that BARB shares with the public.
One measure it uses is 'four-week reach'. In the four weeks up to and including June 13th, GB News was broadcasting a test card, then some loops introducing the presenters, and finally four hours of real live programming. Reach ? 1.0m. Over the same four weeks, the BBC News Channel 'reached' 12.4m people, and Sky News 8.2m.
It will get better, but a million finding the right button with no real content isn't a bad start.
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