Yesterday marked the first birthday of Times Radio. You might have thought that they'd share some encouraging listening figures. They didn't. The official RAJAR quarterly reports are 'frozen', stuck on the three months ending March 2020. They say so much of their data comes from face-to-face market research, and that hasn't been possible in lockdown. Privately, of course, radio stations have plenty of data from listeners on apps, online and smart speakers, but they've chosen not go public.
Here at Tradingaswdr Towers we're getting pumped up ahead of the impending BBC Annual Report. However, there may be some deflation - my favourite charts are "costs per user hour", and without RAJAR data, there may not be that calculation to pore over.
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