Broadcast magazine says, by its analysis, the first week of GB News, across all hours, was watched by an average of 50k viewers, with peaks of 70k. This, it says, is 'nip and tuck' with Sky News' figures over the same period, whereas BBC News averaged 92k, with peaks at 121k.
50k is roughly the population of Clacton-on-Sea.
92K is roughly the population of Hastings.
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