Tuesday, May 18, 2021

Are you a marketing ?

New levels of obscurantism in this BBC job ad, with either a missing word, or a pioneering use of 'marketing' as a noun used for a person.  I think they want someone to get Britbox more subscribers.

BritBox is looking for a data-driven powerhouse who understands how to drive customer growth through a variety of acquisition channels and tools. This person will work with the SVP Marketing on customer acquisition activities for BritBox with a focus on leveraging paid marketing campaigns across multiple platforms.  The ideal candidate will be a seasoned acquisition marketing with experience across the entire marketing mix as well as a track record of using these channels to drive transformative growth for new and mature businesses.

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