"Slow news" website Tortoise today boasts over 80,000 members 'making the UK’s fastest-growing newsroom'. Last reported figures were 50,000 in January 2020. Some, of course, may be attracted by special offers - currently, a year's subscription is available at 'half-price' of £50.
Some of the marketing is, let's say, ungracious. The offer quotes member Hans Gutbrod: “I really enjoy Tortoise, and the concept. I had this rather strange experience that after reading the BBC website it felt like eating empty carbs, and Tortoise is in sharp contrast to that.” Hans seems to be based in Tblisi, where he's presumably not paying for access to the BBC's website. The 'carbs' of BBC News amount, currently, to 12.5m pages indexed on Google; Tortoise has 4,260 (but presumably more behind the paywall).
For those in the UK thinking about the £50 offer, the BBC licence fee is £159, and comes with some tv and radio services.
No comments:
Post a Comment