Latest quarterly figures from the BBC show that there were 193 million 'plays' of live radio via the BBC Sounds app, compared with 142m 'plays' of catch-up radio and podcasts, from January to March.
The BBC says the average weekly Sounds audience was 3.7 million across the app, website and voice activated devices, with a peak of 3.9 million. The BBC doesn't split this reach for us, but if it was in the same ratio as 'plays', that would mean an weekly reach of 2m for podcasts and on-demand. Again, it would be instructive to break that down further, between figures for work commissioned as podcasts and programmes that have always sat in broadcast schedules. Then we could measure the return on investment - if the BBC was ever to share what it's spent on Sounds. Easier to find out the price of Prime Ministerial wallpaper....
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