Grassed up

In another pile-in typical of our days, Blue Peter has run into trouble for a green campaign. Two weeks ago, presenter Mwaksy Mudenda, launching a scheme for its young viewers to become 'Climate Heroes' for just two weeks, said: "Green team have added a supersize pledge. Together you can either switch off all lights and devices when leaving a room. Swap disposable plastic bottles for reusable ones or choose a meat-free meal."  The on-screen graphic was balder. 

 

The National Beef Association accused Blue Peter of running a “one-sided” initiative, describing the BBC as the “Beef Bashing Corporation”. UK farm levy bodies – the Agriculture and Horticulture Development Board, Quality Meat Scotland and Hybu Cig Cymru/Meat Promotion Wales, have also written an open letter condemning the initiative. 

Now the Green Badge scheme reads “choose a couple of vegetarian meal options during your two weeks as part of a healthy balanced diet”.