Thursday, March 11, 2021

Transformative endeavours

Wherever the true management of BBC World News 'lives' (in the commercial or public service divisions), there's a continuing and worrying belief that other people will pay BBC producers to make programmes that are a) worth watching and  b) in no way self-serving or tainted by their funding.  

The latest name for this perennially misguided enterprise is "Programme Partnerships", and the BBC wants someone to be in charge... 

A new division at BBC Global News. We tell the stories that make a difference but don’t always make the headlines. By developing partnerships with the most influential organisations, we identify the innovation, ambition and impact of some of the most transformative endeavours shaping our world today. Industries, campaigns, causes and passions are explored and unveiled around the globe. The creative and production values of BBC StoryWorks combined with new and exclusive global audiences – we offer our partners the chance to bring their experience and expertise to life, today.

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