Monday, March 8, 2021

How tv works

Oprah's production company charged CBS between $7m and $9m for the Meghan and Harry interview. Advertising slots were on offer at $325,000 per 30 seconds. Viewers without stopwatches felt the two-hour slot was almost 50% adverts.  Aiming off for exaggeration, then if 40 minutes of ads were sold at top price, CBS would have raised $26m. 

Oprah's primetime chat with Michael Jackson on ABC in 1993 attracted an audience of approximately 62 million viewers. That puts in it 4th place in the league of 'entertainment' chart toppers, with the final episode of MASH in 1983 still in first place. 

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