Wednesday, March 31, 2021

Banking on Bluey

CBeebies is hoping that April sees the UK go mad for the animated adventures of an Australian Cattle Dog family, on every day from April 21. (Some pre-school kids will have already seen it on Disney+)

Bluey is a six-year-old Blue Heeler dog, "who loves to play, and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family, friends and community into her world of fun."

It launched in Australia in 2018, and took the USA by storm in 2019, winning an International Emmy in 2020. It's backed by ABC and BBC Studios, who have worldwide distribution rights. 

There are books to follow, from Penguin, and magazines from Immediate Media; there's Bluey The Album coming in October, to follow the Bluey Theme Tune, out now. There will be soft toys, daywear and puzzles later in the year. Down under, Series 3 is in production. 


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