Thursday, January 7, 2021

"Many listeners also enjoyed...."

 The traditional "We had a brilliant Christmas" news from the BBC Media Centre includes this. 

"On BBC Sounds, there were more than 45 million plays in the same fortnight, an increase of 36% compared to last year. The most popular podcasts were Grounded with Louis Theroux (the fortnight saw new episodes with Ruby Wax and Frankie Boyle), Newscast and new sci fi drama The Cipher starring Anya Chalotra and Chance Perdomo. Listeners tuned in to the Today programme and this year’s Christmas guest editors; it was the most listened to radio programme on BBC Sounds, followed by Ken Bruce and Radio 1’s Anthems. Many listeners also enjoyed A Promised Land by Barack Obama over Christmas and New Year." 

Last year we were merely told that there were 3m weekly users of BBC Sounds. A new figure will come eventually, I'm sure. "Plays" is a new currency. If it includes listeners to live programmes, then it's merely a different way of counting the audience for the same old output - which I'm guessing is the case with Today and Ken Bruce. 

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