Wot next ?

2021 may well be another year for watching what Amazon Prime does next in the UK.  Let's hope John Whittingdale can keep up with them. 

There's end-of-year talk of interest in buying Formula One rights, Six Nations, and cricket (though not in England). They've picked up an unexpected bundle of Premier League matches in lockdown, and that looks set to continue well into 2021.  They got much more spare cash than Comcast/Sky, which is why Sky Q was more than ready to offer Amazon Prime within the Sky Environment. Sky, Virgin and BT are hoping to convince the UK that you need their platforms to get all this good stuff, without shifting between slow-loading EPGs. 

But with 5G spreading you can sense more and more under-34s driving their big screens from the mobile phone.  Could Sky and Virgin be facing the UK equivalent of US cable cutting in the year ahead ?