Friday, November 27, 2020

Partial

A number of newspapers with clear positions on the BBC are piling in on the organisation's apparent collapse in impartiality as reported by Ofcom.

I expect even Ofcom are slightly embarrassed by it. Ofcom has for too long favoured 'opinion' questions in its surveys - tracking sentiment over action. It's a bit like giving more weight to the numbers of people who say they can't stand Marmite than to those who actually have a pot in their cupboard. 

Let's give you some bits from the report that the papers have chosen not to highlight. 

Due impartiality in programmes continues to be the issue about which we receive most complaints in relation to the BBC. During the year we [Ofcom] did not find the BBC to have breached the due impartiality or due accuracy requirements of the Broadcasting Code. 

The BBC is the most-used news source in the UK.

In our [Ofcom] News Consumption Survey, seven in ten regular viewers of BBC TV news agreed it was
accurate and trustworthy. This is in line with ITV, Channel 4 and the Sky News channel.

In last year’s news review, we found that audiences recognised that the BBC faces greater scrutiny
than other media organisations, and that they have respect for the calibre of the BBC’s journalism.
We learned that people’s views of the impartiality of BBC news are shaped by a range of factors,
only some of which relate directly to its news and current affairs content. Some told us that their
views were influenced by the BBC brand, its funding mechanism and its portrayal across wider
media. 

Here's another Ofcom chart, from August. Note the position of newspapers and their websites.



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