Radio management teams are not entirely without audience figures in the absence of RAJAR. All have access to internally-provided online listening numbers - for live streaming, and catch-up listening/podcasts - and can make year-on-year and month-on-month comparisons. In many ways, they're more accurate than the RAJAR survey figures, though they perhaps don't cover all the market.
Insiders at TalkSport say the online figures for their breakfast offering - where Laura Woods became the 'main presenter' a week after lockdown - are not good. Whether that's because a lack of live sport to discuss, or Laura's arrival is not clear. They'll also know whether their recent live football commentaries, accompanied by a crowd soundtrack from a video games company, are going down well. The new Times Radio will have feel for their impact - as will the managers of Times Radio Malawi.
Perhaps elsewhere, BBC bosses, usually keen to share success stories for BBC Sounds, will also share some of the online listening figures they have to hand.
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"perhaps don't cover all the market." Why perhaps! Online metrics cover nothing but what is done online and that is still a lot less than radio listened to on radio sets. Remove "perhaps",
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