Talking radio

RAJAR's Spring survey of listening trends shows podcast reach up to 18%, but share of listening stuck at 4%. The biggest growth area for all audio services remains smart speakers - effectively, online listening. 64% of listening on these speakers is to live radio, but only 2% to podcasts. Clearly it's easier to say "Play Radio 2" than "Play Episode 8 of the Missing Cryptoqueen on BBC Sounds".