Whilst tv can report remarkable viewing figures quickly in the coronavirus crisis, radio finds it more difficult. RAJAR, the body that adds it all up (monthly for subscribers, quarterly for the public) uses diaries and face-to-face interviews.
The Market Research Society has advised that all face-to-face fieldwork be suspended, but RAJAR is apparently confident that they'll still have a good enough sample to produce the next set of public results on 14th May; they will cover listening between 30th December 2019 and 29th March 2020.
RAJAR also say they've been reviewing how to continue to provide audience estimates to keep the industry functioning beyond Q1. "There are several options open to us and the RAJAR Technical Management Group is working through the details with the research contractors."
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