The frenzied high tides of the 2019 General Election have washed over the beach of radio listening, and left some interesting new ripples in the sand. We will have to wait to see whether or not there has been permanent coastal erosion.
The breakfast plain-speaking of Nick Ferrari (LBC) and Julia Hartley-Brewer (TalkRADIO) pricked up ears; their respective stations were up 23.3% and 43.4% year-on-year in weekly reach for the last quarter of 2019. Should we have see them as bellwethers for the election result ?
Radio 4 was up 4.7%, and Today, sans Humphrys, up 5%. Radio 5 Live was up 9%, to a much healthier 5.4m, with Breakfast up 15%. TalkSPORT marked time.
Was there a digital exasperation benefit to Radio 3 and Radio 4Xtra, either side of Radio 4 ? Both were up, perhaps through listeners' impatience with the unproductive arguments on their mothership.
Over at Controller-less Radio 1, weekly reach is down 6.2%, Greg James down 6%, and the station has lost 3m listeners since its 2011 peak. Radio 2 will take comfort from Zoe Ball adding back 335,000 listeners lost in the previous quarter.
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