Wednesday, December 4, 2019

They are a-changing

Change is in the air for TalkRadio, one of Rebekah Brooks' newest playthings. She paid £220m in June 2016 to acquire The Wireless Group, but there's still little sign of a return on that investment; weekly reach at TalkRadio has edged up from around 300k to 400k; Virgin Radio shot up to 1.3m with the arrival of Chris Evans, but seems stuck at that level. 

Matthew Wright, formerly of Channel 5, won't be part of Talk Radio's schedule in the New Year. Insiders say the station is about to be rebranded as Times Radio. Perhaps this means the Radio-2-without-records feel is on the way out, with half an eye on the US appetite for more serious podcasts.

Will Rebekah want someone more cerebral than Eamonn Holmes ?

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