ITV have taken a leaf out of the BBC's W1A manual and will be doing 'more for less' on weekday mornings from the New Year.
Here's the freshly-extruded schedule from 6th January, to cover the Jeremy Kyle Gap. Piers Morgan has probably contracted to produce longer outbursts of angry, patronising 'plain-speaking'.
6am Good Morning Britain
9am Lorraine
10am This Morning
12.30pm Loose Women
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