Next week sees the release of the latest radio audience figures. In the last reported quarter, 26% of adults claimed to own a voice-activated speaker, and 94% of those used them to listen to live radio. This boosted online listening in home, which is now the fastest growing platform and location, increasing by 27.7 million hours (or by 44%) year on year to account for 15% of all in home listening.
The survey period ended on 15th September. The BBC pulled its live radio from the TuneIn platform in the UK on 30th September, though not its podcasts. TuneIn is/was an established platform already set-up on many Alexa/Amazon devices. Alexa is thought to have just over half of the UK market. The UK is the world's third largest market for smart speakers - Deloitte have forecast sales of 13m units over 20219. They're still going to be Christmas presents for many.
Unless the BBC sort this out, it's commercial radio that will benefit from consequences of an unbelievably stubborn hunt for 'meaningful data'. Was radio really rubbish when we just had LW, MW and FM, James ?
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If you have an Alexa and ask it to "play Radio 1" it plays Radio 1 from the BBC app without any trouble. The number of people who's devices only takes a TuneIn feed is probably minimal. Are ALL TuneIn's features in the BBC app, not yet, but I'm sure they'll get there with them.
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