Action

Nicky Morgan chose to make her first big speech as Culture Secretary to the Royal Television Society's Cambridge Convention yesterday.

For this blogger, there are very few questions about the future of UK Media which require the answer Ofcom. So this section is disappointing.

"Ofcom is beginning its PSB Review and I want Ofcom to think big.

In terms of what might be needed to ensure that the PSB system can meet audiences’ needs…

find the best new talent…

and provide the critical mass of investment that is vital to drive UK television.

But this is not a zero-sum issue. A healthy PSB system should benefit, and not diminish, other parts of our sector.

And Ofcom’s upcoming review will help us consider how regulation can ensure PSB continues to be the beating heart of our television landscape for years to come.

It is in this vein that I will consider the issue of ‘prominence’ that is so important for PSBs.

Ofcom has made its initial recommendations and my officials will be working with Ofcom and the industry to look at how to take them forward, with a view to legislation."

Dear Nicky, the genie is out of the bottle. For children aged 8 and up, YouTube is their main source of audiovisual entertainment. More than half the country subscribes to Netflix, Amazon or Now TV. Do something, or the steam roller will complete its pass over the prone bodies of our UK PSBs.