In another bizarre extrusion of the BBC brand, BBC America intends to re-name itself "Wonderstruck" every Saturday from 6am to 6am the following day. This will probably start in September.
Most of the content will feature David Attenborough on heavy rotation, with Frozen Planet II, Planet Earth III, Blue Planet and more. Launch day will also see one episode of his next series, Seven Worlds, One Planet, due for full release in 2020.
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