Mmm. Britbox, the very late re-invention of the BBC's Project Kangaroo, could be a nice little earner - for ITV.
It starts off with ITV holding 90% of the equity, and the BBC 10%. The BBC has an option to acquire up to 25% in total over time. ITV will have the ability to bring additional investors on board. ITV appoints the majority of the BritBox board. The management team will be led by Reemah Sakaan, Group Director ITV SVOD, responsible for making editorial decisions about the service content while also ensuring alignment with ITV's and the BBC's branding and editorial policies. Reemah reports to Kevin Lygo, ITV’s Director of Television, who has overall commissioning responsibility for BritBox.
The BBC, like other contributors, will be paid "market rate fees" for its content, should Reemah fancy it. You will pay £5.99 a month.
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