Sunday, July 7, 2019

Clearly out

The naughty old All-England Tennis Club is testing the BBC with this year's in-vision sponsorships. Rolex, makers of watches, can be reasonably associated with scoreboards and match-timings; Slazenger is pretty inevitable in many shots; Robinson's may have moved on from barley water, but they're still with Wimbledon; and Polo Ralph Lauren have been making uniforms for umpires, line judges and ball boys and girls since 2006.

2019 sees Oppo appear, without explanation, on the dark green/grey surrounds of the Centre Court. It's the mobile phone brand of the Guandgong OPPO Mobile Telecommunications Corp, manufacturers of the Find X phone. It boasts a motorised camera lens, and very fast charging technology. It's relationship with tennis is unclear.

2019 also sees American Express offering themselves as a journalistic source, with branded boxes of "Game, Set and Facts" popping up during matches. A box too far, BBC. Think it through.
Would you let Wonga do it for snooker ?  Or Tesco Bank for Match of the Day ?


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