Campaign

New signs from Radio 3 that chunky Controller Alan 'Wavey' Davey has fallen into the clutches of marketing.

Matthew Moore in The Times reports that the network is targeting "passionate minds" to increase its audience. They are, apparently, 35 to 54 year-old 'culturally-engaged' potential listeners, who are  'creative, extrovert and open'. They tend to read broadsheets, and are more likely than the rest of us to use Instagram.   Good luck with that, Al.  The next set of RAJARs are due on 1st August.