Update ?

It's now close to eight months since the Big Launch of BBC Sounds, and one might think it time for a progress report.

The advertising doesn't seem to have stopped. Urban billboards are peppered with the art-work of Mother Design, part of the Mother ad agency. Mother don't come cheap, despite using offices in Shoreditch, London, and Hell's Kitchen, New York. They also operate in Los Angeles and Shanghai, The UK business turned over £52m in their most recent published figures. Mother's creative directors in London are Brazilian husband and wife, Hermeti and Ana Balarin.