"I’m looking forward to seeing the RAJAR results this week to see the impact of the new stations and new formats we have seen in recent months." Thus DCMS minister Margot James at the Radio Festival earlier this week.
The stations get their figures today, ready to release their spin under a midnight embargo. It'll be the first quarterly figures where James Purnell will define the 'takeaway', without the support of Bob Shennan. So excited....
A number of radio 'experts' have taken part in a sweepstake for the reach of Virgin-Radio-now-with-added-Chris-Evans. The station's previously three-month figures gave an average weekly reach of 447k - the sweepstake spread runs from 550k to 2.45m, with one outlier at 14.8m (the most recent figure for Radio 2).
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