Annual Plan bits

Not many brand new promises in the BBC's Annual Plan (whatever happened to James Purnell's pledge to halt the decline of 15-44 year-olds listening to BBC radio ?) but here's one: "We ... want 90% of all under-35s to sign in to one of our online products every week. That is a big increase from today, when around 90% of under-35s come once a month. Our goal is to turn a monthly habit into a weekly one."

In the programme promises,we are, of course, delighted that imagine... will return, but less impressed with "a new take on The Big Painting Challenge – The Celebrity Big Painting Challenge."

On words we've never heard used like this, try "We are currently carrying out a trial of ‘windowing’ BBC podcasts in BBC Sounds (i.e. offering some BBC podcasts exclusively on BBC Sounds for a limited period). Once we have completed this trial we will assess this approach for materiality"

On sentences only written in W1A: "This year we intend to begin to refresh the big services on BBC Online, bringing more of the content into fewer services and giving more personalised, lively, interactive and relevant experiences to audiences."