It was Lonely Planet that got BBC Worldwide into a bit of a mess, stretching the brand a little too far for the taste of competitors, and, in the end, failing. The traveller's guide was bought in 2007, and sold in 2013 for a declared loss of £80m.
BBC Planet's plan to brand eco-friendly clothing ranges and more also looks risky, for the all-new BBC Studios. It's the idea of Julia Kenyon (Talbot Heath, Bournemouth and Reading), Director of Global Brands, Factual Portfolio, BBC Studios. “The BBC is seeking to partner with trailblazers who are providing solutions to how we consume so that we as individuals can become a part of the solution and work towards a sustainable future.”
Clothing, homeware and books will be rolled out under the umbrella of BBC Planet, as a kind of kitemark for those who want to choose more sustainably made products. Mmmm.
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