With the digital agility of a pair of ancient barnacles, the BBC and ITV have revealed this morning that they are really quite close to doing something.
They plan to launch a subscription streaming service, to be called Britbox "in the second half of 2019. While neither the BBC or ITV can confirm pricing at this stage, it will be competitive."
More than 12 million homes already subscribe to at least one 'Streamed Video On Demand' service (mainly Netflix). Four million of those already have more than one subscription. Research by ITV says 43% of all online homes are interested in subscribing to a new SVOD service which features British content. This increases to over 50% in homes with a Netflix subscription.
The service will be run by ITV SVOD Ltd, currently operating with two directors - Tom Betts, ITV's director of strategy and Martin Goswami, ITV's director of pay and distribution (who worked on the US version of Britbox, and, more famously, barracked Greg Dyke). It has one share, held in the name of a grand old company, Granada.
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