Saturday, February 16, 2019

Narrower

The Sun misinterprets the recent change in music policy at Radio 2. It claims hits from the 50s are to be banned. Not right - they were dropped sometime ago.

When was the last time you heard great UK No 1s like....
'Oh Mein Papa' - Eddie Calvert
'Let's Have Another Party' - Winifred Atwell
'Unchained Melody' - Jimmy Young
'Hernando's Hideaway' - Johnston Brothers
'The Story of My Life' - Michael Holliday
'Side Saddle' - Russ Conway ?

The change is fewer oldies from the 60s and 70s. Here's music-thought-leader Jeff Smith talking to Music Week...

"In terms of gold we’ve slightly dialled down the ‘60s and ‘70s era and dialled up the ‘80s, ‘90s, noughties and today, because we know we’re looking at that 35-54 audience and trying to connect with them a bit more. Radio 2 has been doing great with all audiences over 35, but we know we could do better with the younger end of that demo, so we’re looking at that without trying to risk alienating people. We want to make sure that everybody still finds something in Radio 2 as a family station. That focus is particularly sharp Monday-Friday, 5am-7pm."


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