Very little for any radio bosses to shout about in the latest RAJAR listening figures, for the three months running up to Christmas. The total reach for all BBC Radio is down, year on year, by 3% (4.9% amongst 15-44s); no network station is up year on year. Commercial radio is down 0.3% (0.4% amongst 15-44s).
The figures pre-date the various new breakfast hosts, but we can glean something about the early performance of Eddie Mair at LBC. His weekly reach is 715k - thats 50k up on Iain Dale's reach in the slot. Iain has increased the early evening slot figures, from 540k to 599k. LBC as a whole is up 9.3%. Back at PM on Radio 4, new host Evan Davis reaches 3.8m - a small wobble of 2% down on Eddie.
Radio 5Live is down 8.9% in reach year on year. Its breakfast output is below 2m for the first time I can remember. TalkRadio is up 15%, to a majestic 302k - a whole station with less than half Eddie Mair. TalkSPORT is largely unchanged, on 2.9m, with its breakfast show attracting 1.3m.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment