Channel 4 is looking for a new weekday chat-show live from Leeds. I'm never comfortable with commissioners' briefing documents. In what way is a "defining face" not simply a first-rate presenter ?
"We’d prefer you didn’t think about presenters, but rather about defining faces. If you think of Ellen or Oprah in the US, or how Piers Morgan has transformed Good Morning Britain - who are the names that could define this new show? They may well not be from TV, but instead from politics or film, journalism or music. But they must have a point of view and be compelling and charismatic enough to add a tone and flavour to the show that feels C4 and makes you want to watch every day.
"If the budget can be made to work, we are keen to use the show to break new talent alongside the main name, so pitches should include ideas in this area.
"Talent names must be attached to submissions - with interest secured - and that needs to include a commitment to delivering the series from Leeds."
More such double-speak litters the whole thing.
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