The latest Midas survey from the radio audience figure research team RAJAR shows a slight drop in podcast listening, quarter on quarter. 6.9 million people a week used a podcast in the Autumn, 13% of the population; 6.5m a week tried a podcast in Winter, 12% of the population. I'm sure it's a blip.
The Winter survey shows that 22% of those asked said they listened all podcasts they downloaded; 38% listened to 'most of them'. And then, 67% said they listened to complete podcasts, with 22% saying they stayed with 'most of them'.
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