Gwan, tell us

The BBC is continually coy about an absolute audience for its 24 hour, advertising-funded World News channel. It prefers to state the number of homes that might watch, rather than the numbers who do.

Take this blurb from a new recruitment ad, for an Advertising Technology Specialist.

"BBC World News and bbc.com are available in every country around the world, with the exception of the UK. [It is regularly available in the UK overnight. Ed] BBC World News is the BBC’s most watched television channel, available in more than 450 million homes. BBC.com generates page views of more than 1.25bn each month. This traffic is made up from versions of the BBC‘s domestic News and Sport online services, plus readership of a number of online ‘features’ sites (in genres such as travel, technology and culture) which GNL produces itself.  Combined weekly reach of GNL’s services is 115m people outside the UK, accounting for one third of the BBC’s total international audience."