Sunday, December 2, 2018

Off message ?

Which BBC working mum vetted the 2018 seasonal ident, Christmas Time Together ? 

Last year, we had a happy, dancing animated father and daughter. This year's effort, filmed over four days in October around Cromer (including building a helter-skelter on the pier) starts off  'noir', with a hard-pressed working mother ignoring her schoolboy son. By some mysterious interaction of video screens - the mother's work computer, and the boy's arcade game - she realises she's got her priorities wrong, and rushes to the boy's side.

This stereotype has irritated more than one significant Twitter commentator. Expect a short version to be running soon.

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