It looks like BBC News boss Fran Unsworth is hoping to attract outside talent to the new role of Digital Director. The job ad requires "a senior leader in a digital role preferably with board level experience in a journalistic environment" - and she's not surrounded by people inside News who've been on her board or anybody else's.
The successful candidate ought to get on with new Editorial Director, Kamal Ahmed - they'll be charged with developing "a content plan for BBC News Online that showcases the highest
impact content for our audiences". Or, perhaps, just a plan to cover the news....
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