Food makes a comeback

Remember all that hoo-ha with then Chancellor George Osborne about whether or not the BBC should be in the recipe business ? The conclusion seemed to be that it was alright to keep an archive going because it was really part of the BBC's "education" mission, but that the main focus would be on the commercially-operated BBC Good Food. Now it seems the licence-fee funded BBC Food is more than just ticking over. Here's the current rationale:

"BBC Learning exists to transform lives through education. That clear vision drives everything we do as we lead the overall education strategy for the BBC.

BBC Food is a small, Bristol-based team managing the recipe output of the BBC’s programmes and campaigns. We have a database of 10,000 recipes (and growing!) that requires a keen eye to make it the best it can be for our license-fee payers.

BBC Food attracts more than 2.5 million browsers a week, looking for quality recipes, as well as cookery techniques and nutrition advice. "

Yes, got all that. But now this team needs a new assistant producer. And the ambition seems rather frivolous, and even commercially competitive.

"In addition to producing topical articles and interviews, the Assistant Producer’s role will involve creating quizzes, Q&As and listicles which can then be effectively promoted on our social media channels."