Thursday, December 27, 2018

Carrying out a sentence

The BBC's Chief Customer Officer, Kerris Bright - fifth-highest-paid executive, and worth £20k more than the Director of News - is going on the road to share some of her seven-months' experience. She's a panellist at the membership-by-invitation only Oystercatchers Club, bringing together ad and pr agency bosses, for a session at the end of January.

I had to read the end of her bio twice.

Sitting on the BBC Executive Committee, Kerris is responsible for developing a closer, more personal relationship with BBC consumers, licence fee payers and signed-in members. She joined the BBC in June 2018, having previously been Chief Marketing Officer at Virgin Media, and holding senior positions at BA, ICI and Unilever. She is a highly experienced leader, bringing a customer-centred, data driven approach to setting marketing strategy and executing with creative flair. 

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