BBC Music is still failing to connect with the 'yoot' on BBC1. An average of just 1.4m stayed with Ariana Grande (and Davina McCall) at the BBC last night from 8pm - that's 8.1% of the available audience. A fortnight ago, Eat Well For Less got over 3m in the same slot.
A year ago Harry Styles, a singer, with added Nick Grimshaw, clocked 1.4m viewers, and a 7.3% share. There's no evidence of much consolidation in the BARB seven-day figures.
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