The Times reveals that Auntie is spending £3m this financial year on marketing the BBC Sounds app. £630k of that went in just two days on a party in Tate Modern featuring uber-entertainer Nile Rogers, the hire of the London Eye for 24 hours and dawn projections on the old County Hall building.
So that's £3m on top of £3m on additional content, plus the cost of a 10+ strong software team for a year.... Anymore for anymore?
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