Big Sounds

Campaign calls it the biggest product launch from the BBC for a decade. Today we get the compulsory video (for audio) featuring radio favourites like Louis Theroux, Idriss Elba  and David Attenborough - expect what we call heavy rotation on BBC1 and 2 from tonight. It was put together by freelance 'creatives' James Reynolds and Nick Robinson, and directed by Megaforce through Riff Raff.

 

In other activity today, the BBC has 'rebranded' the London Eye as the London Ear, and so far we know that Ken Bruce on Radio 2 and Jane Garvey on Radio 4 are part of the circus.  Greg James, on Radio 1, travelled from BH to the Eye earlier, but had to do a number of links on the phone, as the OB links to their 'capsule' weren't ready.  IXtra was more successful. Radio 3 gets with the party for In Tune this afternoon.

We’ve taken over the London Eye to celebrate the launch of BBC Sounds!

Not only have we given London’s Southbank a lick of paint with our signature colour, we’re also bringing you radio shows and podcasts direct from wheel across the day! 😍 pic.twitter.com/iv0Y3JUXB8

— BBC Sounds (@BBCSounds) November 1, 2018

On the accounting side, Director of Radio & Music Bob Shennan has confirmed that £3m was being spent on content solely available on BBC Sounds. How's that work at Radio 4, when this morning the Today programme cannibalised 5 minutes of the all-new-Beyond Today podcast to use to fill the vital-but-unnoticed-by-bosses 0830-0900 slot ?