Outreach

Interesting to see an ad for Eddie Mair on LBC in today's print Guardian. Either to re-inforce his runaway success in his new berth, or bolster the figures. Guardian readers may wish to tune away when it comes to 6pm, when Nigel Farage leads Britain's conversation (or on Fridays, when the discourse is led by Andrew Pierce of the Daily Mail. )

Meanwhile some late overnight average figures from Wednesday night's tv:  Newsnight: 340,000 (3.4%) Peston: 530,000 (6.9%). Here's a Tweet from new Newsnight editor Esme Wren.

Predictable headline but it's apples and pears. ITV1 v BBC2 is far from a level playing field. Peston inherited an audience of 1.2m, Newsnight inherited 0.3m. Much of the "battle" is down to the scheduling/inheritance. That said we welcome the competition! https://t.co/ZYXWLb1aHi

— esmewren (@esmewren) September 28, 2018