The tv audience research group BARB yesterday finally launched its new four-screen viewing figures, capturing viewing across tv, pcs, tablet and smartphones.
Combined with catch-up viewing, it's a little surprising how little difference the three additional 'screens' make to the new final totals. But much depends on the type of programme, and their target audience. Very few people found a need to catch up with England v Croatia; on average across June and July, the additional three screens added an average of just 4% to Eastenders. But one episode of Love Island added 27% to its ITV2 figure, and a Made In Chelsea Croatia special added 17%.
Taking smartphones alone in the most recent week's figures (starting September 10th) Bodyguard understandably tops the BBC1 list for views, at 82k. Then came Eastenders with 58k and 52k smartphone views, and Killing Eve on 47k. For BBC2, Dragon's Den topped the smartphone views at 14k. On ITV, it was XFactor, at 9k, followed by the drama Strangers, at 7k.
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