BBC2 is being re-branded, with the help of BBC Creative, Superunion and Aardman Animation. Since the mockumentary W1A, we've all taken branding much more seriously, and admired the work of fictional agency Perfect Curve - so it's pretty cool that Controller Patrick Holland has gone for a curve solution.Superunion is "a next-generation brand agency built on a spirit of creative optimism", launched in January this year, under Global CEO Jim Prior - a spooky blend of Jeremy Vine and Tim Davie. Here Jim explains how his company's work is 'additive'.
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