Monday, August 27, 2018

Record ?

Minutes of the BBC Board meeting in May offer this note of the Director General's regular performance report, specifically on the Harry and Meghan marriage. "The broadcast of the Royal Wedding also delivered BBC America’s highest ever audience, with 11 million people tuning in to watch the live coverage."

I think we'd have heard more about that from BBC America if the figure is right. The total US audience for the live coverage was just over 29m, with 6.42 watching on NBC, 6.35m on ABC and 4.79m on CBS. Fox News got 1.94m and CNN 1.79m. Not much room for another 11m there.

More likely is a figure of 1m, putting BBC America in third place amongst cable networks. Nielsen said, over the day, 7.2m dipped into BBC America coverage, which is more impressive. Maybe if the network put out more British content, it might actually work ?

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