Sunday, August 26, 2018

Good Idea ?

What will success look like at BBC Ideas ?  The website offers "short films for curious minds". Since launch in January, the five-strong core team has published 276 videos, 55 of them commissioned from independents, and the others created through a mixture of internal and internal partnerships.

In the past month, the site had an average of 450,000 visitors a week. 80% are from the UK, and 20% Rest of The World. So far, there are no ads placed around the films for viewers abroad.

It's clearly going to keep going - the team are on their fourth commissioning round (which is going it for six months). There's no published content budget for this service, nor a formal Statement of Programme Policy/Operating Licence. You can read the Editor's six month progress update here.

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