"In some weeks around a third of the total views across BBC iPlayer come from CBeebies and CBBC programmes." Angela Griffiths, Head of Scheduling, BBC Children's, seems slightly surprised by the stat in this new blog post.
Come school holidays, and the iPlayer becomes the pacifier of choice for parents meeting their children in daytime for the first time in weeks. So in the latest on-demand reports, in between Eastenders and Love Island, it's an episode of Waffle the Wonder Dog that breaks through - an episode featuring songs from the show's back catalogue, which the blurb suggests you might want to leave on repeat. Waffle is a red miniature poodle, voiced, when he speaks, by Rufus Hound. He lives with a newly 'blended family', the Brooklyn-Bells - he was a wedding gift. It's the new Teletubbies for pre-school kids and their older siblings...
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