Specific

The online ad for Director of Content at BBC Studios is pretty clear that candidates need to be creative.

"BBC Studios is a global creative powerhouse for the development, production and distribution of bold, British, content..... As Director of Content, you’ll lead on our creative strategy for all in-house production, across the Scripted, Factual, Factual Entertainment & Events and Music & Entertainment Genres..... You’ll create an environment which attracts the best talent, fosters an inclusive culture focussed on creative excellence, where everyone can deliver their best work. You’ll work with the creative units on their editorial strategy to harness the most innovative, creative and commercial ideas, and bring them together to super-charge BBC Studios’ cross-genre and cross-platform development. You’ll bring a strong creative track record in global production and experience of running your own successful commercial business.... You’ll be passionate about creative excellence and have experience in attracting, developing and nurturing top talent."

The full job description uses "creative" a further fifteen times.