One to watch

Lamia Dabboussy is Editor for BBC Arts, reporting to Jonty Claypole and sitting within James Purnell's Radio & Education department. An Australian who speaks Spanish and Arabic, she graduated from the University of South Wales in 1999, with a degree in Media & Communication.

After a spell with an advertising agency, and freelance corporate video production, she joined the NSW Chamber of Commerce as an advisor, then spent three years on a book about the cultural impact of the SBS network. This is probably where she became enamoured of Peter Drucker's catch-phrase, "Culture Eats Strategy for Breakfast".

The leap to London came in 2007, when she secured a job as Senior Audience Planner with the BBC's Marketing and Audience team. Projects on BBC2, BBC4 and BBC News followed, and in 2014 she became Head of Planning and Brand Insight.

In 2017 she joined the Purnell Posse, and has been appearing at the Hay Festival, Hull City of Culture and various panels.

Here's a link to a presentation she made about 'audience planning' in the BBC.